Contemporary case studies may cover the following areas:
—Hollywood film
producers and the institutional frameworks within which they operate (for
example as part of large conglomerate business corporations).
—UK film producers and the institutional frameworks within which they operate (for example in relation to support from the UK Film Council and through co-production deals).
—The importance of
genre and stars for US/UK producers and for audiences
—Film marketing
(including specific marketing materials such as posters, dvd covers and
‘official’ internet sites)
—Film reviews – both
those produced by critics for circulation in other media and those produced by
fans.
—Film exhibition,
including multiplexes and independent
cinemas, as well as other types of venue, and online exhibition,
including consideration of different kinds of film viewing experience.
—The availability of
independent low budget films, and foreign language films in the UK, including Bollywood films.
—The social practice
of participation in contemporary ‘film culture’ which includes cinema-going,
online viewing, and home cinema – as well as ways in which the film experience
is amplified through media convergence.
—Star images – both
those put into circulation by the industry and by fans.
